Photo by Tim Bennett on Unsplash

When it comes to using social media within your business, it’s probably the last thing on your mind. With so many other important things to worry about, marketing is most likely at the bottom of the list. Whilst it is important, you know you have to put clients and profit first. Whilst it may seem impossible to balance the two, there are lots of tips and tricks you can use to ensure that using social media effectively doesn’t have to take up too much of your time. With that in mind, here are some top social media tips for busy entrepreneurs:

• Make Sure You Understand Who Your Audience Are

One of the first things you need to do when working on your social media is to consider who your audience is. Whilst this should have been one of the first things you did when you started your business, it might be something that needs refining now that you’re going to be focussing on your social media. The best thing to do is create an avatar that represents your ideal customer, focusing on what platforms they might be using. For a guide to creating an audience avatar, you can visit this site here.

• Decide Which Platforms You Want To Use

Once you have created an avatar for your social media audience, you should easily be able to pick which platforms you’re going to use. Whilst you may be lead to believe that you should be every single platform going, it’s much better to focus on one or two in order to succeed. Whether that’s sharing to Facebook or uploading daily to Instagram, you need to know where your audience is.

• Schedule Everything In Advance

One of the best things about social media is that you can schedule everything in advance. Once you know what it is you’re going to be posting and when you need to post it, you can use a social media scheduling tool to make it as easy as possible. Whilst it may take some getting used to, once you have the hang of it will take a matter of hours each month. For a guide to using a social media scheduling tool and which is best for you, you can visit this site here.

• Consider Making Graphics To Draw Attention To Your Posts

If you want to draw attention to your posts, you may want to consider creating eye-catching graphics that make people stop as they scroll. Whether you create something that shows off your product or you use popular pop-culture memes to attract attention, it is proven that posts with images get a lot more interaction than those without an image. If you’re struggling to create images, you can download stock images, use the snipping tool to resize and then put into a template on sites like Canva. If you’re wondering what is a snipping tool for macOS and how to use it, you can visit this site here.

• Use Video As Much As You Possibly Can

Video is one of the most popular forms of content on social media, so incorporating it into your strategy is important. Whilst the misconception is that you have to have a professionally cut video with a lot of effects, that’s just not the case anymore. People react better to off the cuff videos that show a behind the scenes look at your business.

• If You Need Help, Outsource A Social Media Assistant

Finally, if you find you need help you may want to consider outsourcing to a social media assistant. Whilst they may be a more expensive route to take, they’ll definitely help your business grow and give you more time to focus on the more important aspects of your business.

Are you looking to improve your social media game as an entrepreneur? What changes can you make to your business? Let me know in the comments section below.

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