Have you ever wondered what your website is worth? You could be thinking about selling it, just curious, or use it to your benefit in your marketing material. Probably even more important, what is a post on your site or social media worth? Over time and with growth, these prices should increase. But how do you logically set those fees? How often you revise your pricing is up to you, but you should revise and update your media kit at least once a year. Thankfully, there are some sites with guidelines where you can find helpful information.
Social Blue Book
https://www.socialbluebook.com/
Social Blue Book used to be free, they now charge. You can get one proposal for free a week, then the next price would be $4.99 a month. Social Blue Book will list a high and low price as well as a suggested rate you can charge for a blog post, Twitter post, Facebook post, YouTube video, and Instagram post. This can give you an idea of what you can charge.
Site Price
https://www.siteprice.org
If you are interested in selling your site, you can get an idea of what it is worth. But what I find interesting and helpful is all the other information this site shares. All in one place you can see your most popular keywords, where your visitors are from, your site visibility, who your top competitors are, and more. This information can give you a realistic view of your site's worth and possibly what to fix in order to build that worth.
Worth of Web
https://www.worthofweb.com/
Similar to Site Price, however, you will see a vast difference in what your site is worth. Again what I find most helpful is all the other information. Just scroll down past the pricing and you can check your Google Index, check your back-linking, get your Google page speed information and more. Again, very helpful for a fuller picture of your site.
Google Analytics
https://analytics.google.com
I would be remiss if I didn't mention Google. There are so many free webmaster tools. Make sure you are checking your Google Analytics and track them on a monthly basis. In Google Docs, you can set up a spreadsheet where you can add your monthly statistics. While these tools don't give you pricing information they are helpful in tracking data which is usually required by different brands that you work with. You should also track your income for tax purposes as well as a way to see your growth over time.
Search Engine
monthly blog income
I know this isn't a direct link but hear me out. Use your favorite search engine and search on the words "monthly blog income" and see what other bloggers are making. I don't suggest this for comparison but rather to see where their income is coming from. Are there brands they work with that you want to work with? Who is paying for ads on their site? What companies are they paying for their email, blog hosting, and social media? This information can be so valuable to you and it didn't cost a thing but some time and research. If you want to find out a bit more about a site that might be in the same nitch, or one you aspire to grow too, plug their URL into Site Price or Worth of Web and see some behind the scenes information that you could put to use with your own site.
Do you have a tip that is helpful for knowing your site's worth and how you set prices for your blog? Share with us in the comments below.
